UBA FAVOUR

Currently serving as a Content Marketing Executive and Podcast Manager, overseeing the podcast channel and studio spaces while driving content strategy and engagement for a financial institution's internal division.

• Drove social media following and engagement growth through targeted content and email marketing strategies.
• Launched and managed the Podcast Channel, overseeing scripting, directing, and hosting, featuring over 10 founders, tech workers, and entrepreneurs.
• Exceeded monthly revenue goals by 30% within the first six months, demonstrating strong business acumen and marketing effectiveness.
• Led divisional content marketing initiatives over a 3-month period, including a brand name change for an Insurance company and the launch of a Graduates In Demand Fellowship.

Served as the sole marketing personnel, driving product adoption and revenue growth by crafting engaging narratives and creating a fun brand persona for users.

• Contributed to achieving the team's first-ever 100 million naira revenue in Q1 by implementing effective storytelling and user education strategies.
• Managed comprehensive social media presence across Instagram, Twitter, TikTok, Facebook, and LinkedIn, handling content posting, inquiries, and updates.
• Developed high-impact content for emails, blog posts, partnership decks, and social media, enhancing brand communication.
• Produced visual content, including scripting, shooting, and editing, to effectively upsell Tix features and benefits and create compelling graphic designs.
• Forged strategic partnerships with businesses like MoneyAfrica, providing over 10 women with a year of financial education and knowledge.

Developed and curated engaging lifestyle and travel content for the website and social media channels to promote tourism in Lagos.

• Created compelling lifestyle and travel content that significantly increased engagement and influenced community behavior.
• Utilized digital channels to strategically target specific audience groups, boosting engagement and community interaction.
• Authored and published blog posts on WordPress, Instagram, and Twitter, enhancing online presence and content distribution.

Promoted from Marketing Intern to Brand and Product Marketing Associate, where I executed diverse marketing tasks and achieved significant goals in a fast-paced environment.

• Generated over 500 marketing leads and drove customer engagement through event exhibition and brand marketing at annual Lagos and Abuja CIPM Conferences.
• Developed SEO-optimized website and blog content, aligning with Marketing and Communications Best Practices to improve search engine rankings.
• Scripted, directed, and produced high-resolution visual content for social media pages, building a robust digital/media bank.
• Managed vendor relationships for the acquisition and purchase of branded merchandise and marketing materials.
• Authored weekly blog posts, e-books, and account-based marketing emails to support content strategy.

Managed internal and external communications, social media content, and community engagement for a rapidly growing tech company.

• Managed internal communications, including design requests and copywriting for emails and broadcast messages.
• Spearheaded social media content creation and distribution across all networks, developing visual content, captions, and reviewing website copy.
• Cultivated and managed a vibrant online community of over 20,000 followers across social media platforms.
• Served as the primary responder for external communication, addressing inquiries from customers and partners.
• Authored and co-edited the company's internal magazine, showcasing strong writing and editorial skills.

Managed comprehensive content marketing for the Africa Technology Expo, an event attracting over 4,000 attendees, 50+ exhibitors, and 30+ speakers.

• Increased event reach by over 40% through strategic pre-event and post-event content generation and marketing campaigns.
• Coordinated event production, ensuring key deliverables and highlights were successfully captured and delivered.
• Orchestrated influencer engagements for pre-event and post-event promotion, amplifying event visibility and attendance.
• Developed and distributed targeted content across attendee, speaker, and exhibitor communication channels.

Managed daily social media operations and customer interactions, ensuring high levels of engagement and service delivery for an e-commerce business.

• Maintained a rapid response time of under 5 minutes for all comments and messages, significantly enhancing customer satisfaction.
• Managed daily content posting across social media platforms, driving consistent brand visibility and audience engagement.
• Successfully processed and handled over 200 customer orders directly within the first 6 months of business operations.